Luis started his career on the stage as an actor at the age of 13 in his native El Salvador. His first television job was in 1956 at YSEB-TV, San Salvador, El Salvador. In 1962, he moved to San Francisco and stints at KOFY, KBRG, KLOK, KIQI radio, KEMO-TV and KQED-TV, and even hosted a national game show. He joined KDTV in 1975 and became a mainstay on the station’s evening Spanish-Language newscasts until his retirement in March of 2006. An Emmy® award winner himself, Luis is a former member of the NATAS Board of Governors and founder of the KDTV/NATAS’ “Exito Escolar” broadcasting and journalism scholarship program for Latino students. A member of the “Silver Circle” class of 1994, Luis received the TV Academy’s highest honor, “The Governors’ Award,” in May, 2001. He has been instrumental in the founding of a public park and a senior citizens center, organized numerous relief drives to benefit Latin American countries during disasters and lead campaigns for various cultural and arts groups. Luis is still very active in countless non-profit organizations that help Bay Area Latinos, a sought-after speaker and master of ceremonies at community events, a freelance actor, announcer, director and producer of commercials for non-broadcast educational productions and the Principal/Owner of “Hispanic Multimedia,” a Public Relations & Advertising Consultant company for the Hispanic Market.