By Roberta Gonzales
Planning the biggest party weekend for television professionals is no small feat. It requires time, vision, and a touch of creativity and for the dedicated team behind the 55th Northern California Area Emmy® Awards, it’s truly a labor of love.
“Our small but mighty team brings all three,” said Brooks Jarosz, President of the SF/NorCal Chapter of NATAS. “We’re committed to honoring excellence, while creating memorable moments for hundreds.”
That commitment is evident as the San Francisco/Northern California Chapter of the National Academy of Television Arts and Sciences prepares to return to Sacramento for a second consecutive year. After overwhelmingly positive feedback from last year’s celebration, the decision to come back felt both natural and exciting.
“We’re thrilled to return to Sacramento for a second year, especially after the overwhelming positive feedback from last year’s event,” Jarosz said. “This 55th anniversary celebration will build on that momentum.”
This milestone year carries added significance. The 55th anniversary is more than just a number, it’s a reflection of decades of storytelling, innovation, and the tireless work of journalists, producers, photographers, and creatives who bring stories to life every day.
At the heart of the weekend is a clear and meaningful purpose:
“Our mission is to create an unforgettable weekend that recognizes and elevates the very best in the industry,” Jarosz added.
From the excitement of the awards ceremony to the meaningful connections made throughout the weekend, every detail is thoughtfully designed to celebrate those who dedicate their lives to television and media.
New this year, the celebration expands even further. For the first time, the prestigious Gold & Silver Circle honors will be fully integrated into the weekend’s festivities, offering an additional moment of recognition for those whose careers have made a lasting impact.
“New this year, we are incorporating the Gold & Silver Circle awards into the weekend’s festivities, with a special brunch scheduled for Sunday morning at the Hyatt, just across from the convention center,” Jarosz said.
It’s these thoughtful additions and the passion behind them, continuing to elevate the Emmy weekend experience. As colleagues reunite, new connections are formed, and achievements are celebrated, one thing remains clear: this is more than an awards show. It’s a tribute to excellence, a celebration of community, and a reminder of the powerful role storytelling plays in our world.
Some important dates coming up include:
Emmy® Nominations
Monday, June 15, 2026 at 7pm
Emmy® Awards Gala
Saturday, August 22, 2026
SAFE Credit Union Convention Center
1401 K St, Sacramento, CA 95814
