Three-Hour News Block Added
By Kevin Wing
Editor, Off Camera
San Francisco’s KRON has expanded its primetime local TV news programming, now airing a three-hour news block from 8 to 11 p.m. Monday through Friday.
It began Aug. 21.
“Our viewers have requested more local news content from KRON4’s team, particularly in the evening, as the Bay Area work commute is now one of the toughest in the nation with many local residents arriving home after 7 pm,” says Chris McDonnell, KRON’s vice president and general manager. “KRON 4 has a strong history of responding to the needs of our viewers. The expansion of our local news programming in prime time, combined with the 24/7 support of our digital content delivery through KRON4.com and our mobile apps, gives our audiences more opportunities to access the local content they want and the information they need at a time that is convenient for their busy schedules.”
The expanded local news programming highlights KRON’s commitment to addressing the needs of the local Bay Area viewers through the delivery of in-depth local reporting, real-time information and enhanced community service. KRON now broadcasts 11 hours of live, local news every weekday.