REGIONAL ROUNDUP May - Smaller Markets

Cassady Velasco Promoted to News Director of KSBW Action News 8.

Cassady Velasco, the assistant news director at KSBW-TV, Hearst Television’s station serving the Monterey-Salinas TV market on California’s Central Coast, has been named news director. Velasco spent the majority of her career within Hearst Television at KSBW-TV.

“Cassady is the ideal successor to build upon the very solid foundation of our company,” said Laura Williamson, president and general manager at KSBW-TV. “She is an Emmy Award winning executive with nearly twenty years of broadcast news experience. Her exceptional work within KSBW, her local knowledge, and the expertise she has exhibited throughout her career position her well for this leadership position on our Central Coast.”

Velasco began her television journalism career as the 5 p.m. news producer at KSBW in 1999. After leaving to work as the Executive Administrative Assistant for former KSBW Action News 8 Anchor Dina Ruiz, she returned to KSBW in 2008 as the 6 p.m. news producer, a position she held for nine years. During that time, she earned an Emmy Award for breaking news coverage of the Soberanes Wildfire in Big Sur. In 2017 Velasco was promoted to Managing Editor and in 2021 to Assistant News Director.

“I have been very fortunate to have grown my career at KSBW and within Hearst Television,” said Velasco. “I look forward to continuing to work with our exceptional news team and building on KSBW’s great legacy of service to our Central Coast.”

Velasco will make the transition to News Director in June.