By Joyce Mitchell
Sacramento Region Vice President
Sacramento’s Elliott Troshinsky is being recognized this year with the highest award presented by a local chapter of the National Academy of Television Arts & Sciences (NATAS), the prestigious Governors’ Award. Troshinsky is known as a quiet giant, a TV veteran who sits at the helm of a Sacramento duopoly. Troshinsky was hired in 2000 by Hearst-Argyle as president and general manager of NBC Affiliate KCRA 3 and KQCA My58. He is behind the scenes but runs a tight ship dedicated to news excellence and serving the community.
“We’ve noticed the contributions that both Channel 3 and My58 have made to the community under Elliott’s leadership throughout the years, especially during crisis situations including natural disasters,” said SF/NorCal NATAS President Steve Shlisky. “We see that the station steps-up to raise awareness, donating valuable airtime to program specials that help viewers in the Sacramento market. A recent program educating the public about the COVID-19 pandemic is just one of many examples. We know many of those programs occur because of Troshinsky’s leadership and commitment to community service.”
Troshinsky is a television veteran who’s been in the industry nearly 50 years. Prior to being hired at KCRA and KQCA, he was general manager of Sacramento’s KMAX, now part of a Sacramento CBS duopoly. Troshinsky served as GM of KMAX for more than a decade.
Prior to working in Sacramento, he was the GM at WCIS in Miami, worked in sales at WTAF-TV in Philadelphia and WDAF-TV in Kansas City, MO where he was named general sales manager. And before that, like so many TV people, he got his broadcasting start in radio.
During this COVID-19 pandemic, KCRA opened its airwaves to the community, educating viewers about safety, prevention, and the dynamics of the virus. When fires raged through California’s wine country, KCRA collaborated with the Red Cross and dedicated airwaves to raise nearly one-million-dollars for fire victims.
From fires in California to flooding in Texas to the Opioid Crisis, KCRA responds under Troshinsky’s leadership to serve the community. In the midst of chaos and protests in Sacramento in recent years, KCRA quickly answered the community needs, asking tough questions of Sacramento’s police chief and mayor in a town hall called, The Death of Stephon Clark: A Call for Change.
“The Board of Governors unanimously voted for Troshinsky to receive this high honor because of his outstanding credentials and great track record of community leadership in Sacramento,” said Shlisky. “His television background is extensive and versatile. We have voted him worthy of this prestigious recognition.
For this award, an Emmy® Statuette is given. This award can be given to an individual, company or organization for outstanding achievement in the arts, sciences or management of television. Congratulations Elliott Troshinsky.
See past Governors’ Award winners on this page