Larena Baldazo









Marketing Chair 2018-2021

Governor: 2017-2018 (replacing Robert Campos), 2018-2020

Larena Baldazo discovered her passion for storytelling at the age of eight. She regularly made her own books out of cardboard and paper she had snuck out of her mom’s printer and crafted her own fictional storylines with illustrations.

Although the stories faded away with time, her passion never died down. It evolved into a different kind of storytelling.

She began her academic journey at Los Medanos College in Pittsburg, Calif., where she says to have, found her purpose. The journalism major became a reporter for the Experience Newspaper, where she learned the fundamentals of news reporting, copyediting and photography.

Larena transferred to John F. Kennedy University in Pleasant Hill, and earned her Bachelor’s Degree in Journalism & Digital Media in June of 2017. The program at JFKU focused on building creative content for the Internet and measuring analytics through social media.

Just before graduation, Larena was hired as an intern at KTVU Channel 2 News, where she helped work the assignments desk and wrote stories for KTVU.com. The television station worked much differently than the newsroom for print and web, yet she felt right at home.

She has been able to apply both her content curation and digital background to her current role as a Media Manager for Bond Manufacturing Co., Inc., a global manufacturer of outdoor consumer goods. Larena has built a solid social following on all corporate social networking accounts, where she uses consumer feedback to help apply product advancements, in addition to managing all social media marketing campaigns. Her biggest achievement at Bond has been creating and managing the company’s very first trade program, as well as strengthening all web content to appear on ecommerce websites for retailers such as Amazon, Walmart, Target and Lowe’s.

She is passionate about delivering digestible content for the web, in addition to using different forms of media to drive engagement and brand visibility.

Her written work can also be found on Espanol.BabyCenter.com.